Showing posts with label Sampler. Show all posts
Showing posts with label Sampler. Show all posts

Monday, November 22, 2010

Everyone Should Try New Beer

Everyone should try new beer everyday.  I honestly believe that.  Unfortunately, we cannot all have a different beer everyday of our lives.  Most people however are creatures of habit.  We exhibit habitual behaviors because our brains are hard wired to do so.

For instance, I tend to avoid Belgian beers.  Why?  Esters (Aroma).  However, once in a while I try one and think, "this is pretty good."  I still do tend to shy away from the six packs of Belgians, but when there is a chance to take a sample I usually give it an open mind.

An excellent example of why people should try different beer recently happed to me at The Pub inside the Monte Carlo Hotel in Las Vegas.  I struck up a conversation with a gentleman a few barstools over.  He was telling me his style preferences and his favorite beers.  I asked him if he had ever had Kona's Pipeline Porter.  He indicated he had not, and that he had his beer comfort zone.  I asked the bartender to give him a sample off the tap.  A fingers worth of beer and a fingers worth of foam sat in front of the man from Detroit.  He took a look at it as if to say "Here goes nothing," and took a sip.  As the glass came from his lips he exclaimed "Holy Shit!"

For the first time in this guy's life he tried a porter he loved.  He thought it was an excellent beer and would look for it again.  His son joined him a short time later and he told his son about the beer.  When presented with the chance to try something new, he took the plunge.  I give him credit.  All to often I have seen people turn their head up at a sample.

For those beer novices out there, the cheapest way to try something new is ask for a sip.  I can not tell you how many times I have had a bartender slide over a few ounces of an unfamiliar beer.  Please do not abuse this though.  Make sure you order a drink as well, and it is nice to tip a bartender for the sip as well.  He/ she did not have to give you a sample on the house and in some situations could get in some serious trouble.

If you want to be a little more adventurous try a sampler.  Typically you will see samplers in bars that have numerous taps of craft beer.  Brewpubs almost always have some sort of sampler.  Samplers run the gamut on price from free for four samples at Great Divide, a few dollars at Goose Island, to $20 at Vegas bars.  Some places have a preset sampler, but many places will let you make your own.  When the menu shows a preset option, and a polite request for substitution is normally honored.  Try and pick a good group of beer.  Consider ordering some beers that have won medals and taste the beers lightest to darkest in color.  If your in a pub, I try to either stick to one style or one brewery.  Either way, you can never have too much fun running though a sampler.

Monday, November 1, 2010

Sam Adams Changes the Chocolate Bock

The pewter label was such a nice touch.
On a Friday afternoon grocery run I came across the Sam Adams Winter Classics Sampler Pack.  The Chocolate Bock has replaced the Cranberry Lambic.  While I am not sad to see the Cranberry Lambic go, I was sad to see the Chocolate Bock exclusively in a sampler.

Up until this year, the Chocolate Bock has been released in a 750ml bottle.  In  the past I would enjoy one and put a few away to age.  I just do not normally see the value in cellaring a 12 oz bottle.  Typically, I share the beer I cellar and I find it a pain to manage a large number of 12 oz bottles.  Furthermore, I am not going to buy several sampler packs to have enough Chocolate Bock to cellar.

I am also afraid this decision will change the perception of this beer.  When Chocolate Bock was in a big fancy bottle you knew it was special.  I wonder if people will just pass over it now like it is not as good of a beer anymore.  On the upside, it will likely mean more people will be exposed to this great beer.  Most people I know who like good beer do not take the time to invest in the large format bottles.  I really wish Sam Adams went the extra mile and pushed this beer into four or six packs.  Alternatively, Sam Adams could keep the large format bottle with the hope people try it in a sampler and then go to the store and buy more.  Sam Adams is the only brewery I know of that releases beers only as a sampler and not as a full blown release.

In the end, it is not horrible that the 12 oz bottle was released, I just want this beer to be more accessible.  Sam Adams seasonals are among my favorite beers I only wish  I could drink them more often.