Many of the new comers to craft beer come by way of Blue Moon a not always acknowledged unit of Coors, and similarly Leinenkugel has been a unit of Miller for years. Whether you should rejoice, be upset or indifferent depends on the reason YOU drink craft beer. Yes I said you and your reason.
Most people fail to understand that people come to craft beer for a variety of reasons. Here is a short list in no real order:
- Taste
- Environmental
- Support Local Business
- Support Small Business
This is a short list, and in reality there are likely others and many subcategories with a massive influence on the market. Interestingly enough, I know more than one person who jumped on the bandwagon condemning this. However, this month Pyramid/Magic Hat is now owned by the people who sell Labatt and Kona joined a national conglomerate. Were these mergers good bad or indifferent?
Over the next several weeks come back and see how I explore each of these issues, and their implications in Craft Beer. Look for the "Why Craft?" label.
Also if someone has a reason they are drinking craft beer let me know in the comments.
